Brand Foundation
Mission, vision, values, audience — the philosophical core.
Mission
TODO: LifeGate mission statement.
Vision
TODO: LifeGate vision statement.
Story
TODO: LifeGate brand story — replace with the real narrative during content fill.
Core values
TODO Value
TODO: add LifeGate's core values.
Personality
TODO
Audience
TODO: define LifeGate's primary and secondary audiences.