Messaging
Tagline, positioning, message house, copy patterns.
Tagline
TODO: LifeGate tagline.
Positioning
TODO: positioning statement.
Headlines
The problem we solve
TODO
External
TODO
Internal
TODO
Philosophical
TODO
The solution
Empathy
TODO
Authority
How we create value
Brand architecture
TODO
Platform
LifeGate
Core workflow
Advanced
Supporting
Services
Acquisitions playbook
TODO
Phase 1 — Endorsed product
TODO
Phase 2 — Branded icon endorsement
TODO
Currently in transition
Naming conventions
LifeGate
Example: LifeGate
Default platform name.
Banned terms
Phrases to avoid in any LifeGate-published copy.